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Brief Case Summary and Clear and Accurate Key Problem(s) Statement 10 pts Intern
Brief Case Summary and Clear and Accurate Key Problem(s) Statement 10 pts Internal Analysis Effective use of applicable analytical tools (Value Chain, VRIN). Effective and relevant Financial Analysis. Drawing relevant conclusions and insight from the analysis and applying them to improved strategy formulation or other recommendations for the company’s future success (competitive advantage). 25 pts External Analysis: Effective use of applicable analytical tools (Extended PEST, 5 forces of competition, Industry KSFs, Competitor Analysis, Customer Segmentation, etc.) Drawing relevant conclusions and insight from the analysis and applying them to improved strategy formulation or other recommendations for the company’s future success (competitive advantage). 25 pts Alternatives and Recommendations: Clear alternatives (with pros and cons) and recommendations that flow from the Internal and External Analysis including, if applicable: - Corporate Level Strategy - Business Level Strategy - Acquisition or Restructuring Strategy Recommendations will be judged on their connection with the analysis, their overall feasibility and likelihood of success, the company’s realistic ability to execute the strategy and their originality (a good idea that is not mentioned in the case). Your recommendation must include a high level Implementation plan. 15 pts (alt) 15 pts (rec) Structure of the report as described in the course outline; Use of relevant appendices; Ability to persuade and overall cohesiveness of the essay including rhetorical style, writing skills, grammar and spelling . 10 pts Grading Rubric - Individual Case Analysis The objective of the individual case is to allow students to familiarize themselves with the analytical tools used in class and use them to draw conclusions and recommendations in terms of strategy formulation. The individual case builds a first experience in case analysis that will be enriched through the group report, developing the student’s analytical skills for the final exam. The Individual case assignment is worth 30% of your total mark. - Conclude with SWOT - Don’t state facts or recount case - Make sure alternative is not seen/mentioned for first time àmust be clear - 1 alternative = recommendation - Coherence à don’t want to be lost, must be cohesive story and linked - Use headlines – good flow - Submit in person AND online - More than 1 tool for external analysis – min 2

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