For This or a Similar Paper Click To Order Now

TOPIC: Critically discuss why an existing non-franchised business might decide
TOPIC: Critically discuss why an existing non-franchised business might decide to become a franchisor. Objectives of the assignment: The assignment allows students to demonstrate: · An understanding of current theory and research in franchising (Intended Learning Outcome 1) · An ability to develop an informed and critical understanding of the management issues and problems involved in the foundation and development of a franchise network (Intended Learning Outcome 2) An understanding of how to evaluate current theory and research in the light of the aspects of practice described above (Intended Learning Outcome 3) General Guidelines: You should aim to produce a well-integrated piece of work. Higher marks can be achieved by: Showing that you understand the theoretical/practical content of the module; applying theory correctly; providing evidence to back up your arguments; comparing and discussing different points of view; critical discussion A. Specific franchising texts Birkeland, P.M. (2002) Franchising Dreams: The lure of entrepreneurship in America, University of Chicago Press Bradach, J.L. (1998) Franchise Organizations, Harvard Business School Press Rainford, L. (2018) Buying a Franchise - The Keys to Success. JOADOM Publishing Rainford, L. (2019) Franchising your Business - The Keys to Success. JOADOM Publishing B. Journals Special Issues of Journals: Entrepreneurship Theory and Practice, Volume 35, Issue 3, May 2011 Journal of Business Venturing, Volume 14, No. 1, January 1999 Journal of Business Venturing, Volume 13, No. 2, March 1998 Journal of Business Venturing, Volume 11, No. 5, September 1996 You can try to use the sources you find based on the topic in hand. Max Word Count 1500 Minimum 1400 excluding reference list

For This or a Similar Paper Click To Order Now

Leave a Reply

Your email address will not be published.

For This or a Similar Paper Click To Order Now