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Native Ad: Purpose: Every single person reading this will write something for th
Native Ad: Purpose: Every single person reading this will write something for the internet. This assignment is your chance to build those online writing skills in a growing element of strategic communication. Even if you never write another native ad again, you will write online content in your job; this assignment will help you practice and the digital fundamentals needed to create a writing sample and your fundamental understanding of what digital content should look like. Knowledge and Skills: Understanding basic disciplinary writing skills and digital fundamentals Understanding the research you need to do to write and source meaningful content Adhering to a creative brief Finding ways to be concise and thorough, making the most of word count Showcasing the core standards of AP Style Knowing what news is and how to connect your news values to the audience Task: Write a native ad based off with the Gray, Quaker, or PayPal creative brief listed in Carmen. You will find them by the assignment in Module 3. This should be 600-1000 words. In terms of grading, here are questions I will review when grading your work. Keywords: Do you have 3-5 key terms. Are they specific? Are they in the beginning, middle and end of the post? Multimedia. Did you find videos, photos or other things to help accentuate the story. You don’t have to create these and can easily find them online. Do you have enough external links based on our conversation. Also, are there internal links to the client you choose? You need one link for every 75-100 words. Creative Brief: The research and guidance is there. Do you trust that research and write the way the client asks you to writte? Blog Content: Do we address a problem, ID solutions, and explain why the client is the best option? Did you follow syllabus guidelines on submitting documents? Some common questions: Should I include messaging? No. The creative brief serves as your messaging. How long? 600-1,000 words. What about photos and video? For this assignment, include them in the word document. Please refer to the syllabus for a general grading overview. I also included some national guidelines to help with specific story elements. HEADLINE: Most important information and keyterms incorporated in headline. LEAD: The Lead (Introduction) answers all or most of the 5Ws and 1H questions or is appropriate for this type of content; the most important information is here. BODY/GUTS: The body captures the reader's attention through the use of colorful, striking and meaningful words and phrases. In addition, the body paragraphs feature the appropriate main ideas; use effective transitions; and make use of quotations with proper attribution for all news sources. Quotes should have emotion. ORGANIZATION: The writer has chosen a method of organization, appropriate to the topic of the news article, most generally inverted pyramid. You have the option of using the diamond format. The writer has managed to present the material in an orderly development of words, sentences and paragraphs to create a clear and unified composition following the most appropriate pattern of this type of news article. MECHANICS: Writer has used acceptable patterns on the following areas: 1.) Spelling 2.) Punctuation 3.) Grammar/Style/Usage 4.) Consistent Active Voice/Tone 5.) Presentation/Appearance (See Syllabus for formatting) STEPS:The native ad questions are answered. Criteria for Success: In class, we will review successful examples of online content Students will have a chance to grade good, average, and poor native ads to understand my criteria for grading the assignment. Students will also have a working class where they can show me a sample and work with others on proofing their copy. All PP will be online, along with video summaries of the content discussed in class. Excellent work will follow the steps listed in the PP, successfully execute those steps and have few, if any, errors for passive voice, grammar, spelling, and punctuation and the entire AP Style deck. Average work will likely have grammatical errors listed above and omit or improperly execute the steps listed in the PP. Subpar work will forget steps, have numerous grammatical errors, and have formatting issues fully addressed in the syllabus.

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