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Stitch Fix is an online personal styling service in the United States. Stitch Fi
Stitch Fix is an online personal styling service in the United States. Stitch Fix was founded in 2011 by Katrina Lake and went public in 2017. Immediately after the initial public offering, Stitch Fix was valued at $1.6 billion. In this case study, you will evaluate how Stitch Fix broke out of the red ocean competition with brick and mortar retailers and online retailers. Please submit no more than 2 pages double spaced with your findings, recommendations, and supporting information and analysis including a visual strategy canvas. Develop an insight matrix that describes how Katrina Lake created Stitch Fix. What were the sources of her ideas, and how did she combine them to create her strategy? (20 points) Create a strategy canvas comparing Stitch Fix with brick and mortar retailers and with on-line retailers. (20 Points) Based on your comparison of Stitch Fix with brick and mortar retailers and with on-line retailers, what unique strategic elements did Katrina Lake create? What traditional elements did she eliminate or reduce to free resources required to create the unique elements? (20 points) Describe how analytics enable Stitch Fix’s strategy. Has Stitch Fix created any data and analytics assets that create sustainable competitive advantage? (20 Points) Add Amazon Prime Wardrobe to the strategy canvas. What elements of Stitch Fix are most vulnerable to Amazon Prime Wardrobe, and which are less vulnerable? (20 Points)

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