Below are the learning exercises for Chapter 12. What is required of you is to pick 5 of the following to talk about? Each one will require a 2 to 3 paragraph informational response. This will be in the form of an essay paper. The 1st page is the Title page, the content pages you will have each section separated with the question you have chosen, the last page will be a reference page. Some may require research. This is an assignment for grading. Why do you think it might be appropriate to respond to others when they are online? Why do you think it is important to respond to good and bad comments? Explain how tagging is important when submitting articles to online syndication. Consider why articles should be reviewed before going live on a site. Give an example of a situation where this would be the best practice. Using one of your favorite brands, develop a list of categories you would submit articles to. What is the difference between optimizing a press release for search versus optimizing a press release for social media? What are the main differences between a traditional press release and a social media press release, and what are the similarities? Consider the beauty PR industry. What effect do you think journalists have on gift-giving versus bloggers? What effect do you think this has or can have on the industry? What do you think could happen if an online press room doesn’t have all the information listed in this section? How do you think social media have changed the role of a public relations professional?