Below are the learning exercises for Chapters 13-14. What is required of you is to pick 5 of the following to talk about? Each one will require a 2 to 3 paragraph informational response. This will be in the form of an essay paper. The 1st page is the Title page, the content pages you will have each section separated with the question you have chosen, the last page will be a reference page. Some may require research. This is an assignment for grading. Why is it fundamental to build Web sites for users’ needs first? What are some ways that user requirements inform the Web development and design process? Visit a retail Web site, such as http://www.amazon.com (Links to an external site.), and a news Web site, such as http://bbc.com/news (Links to an external site.), and identify the common page elements of each. What elements are common to both Web sites? Why do you think Web site owners would want to keep search engines out of certain pages, or even whole Web sites? What are the differences between an HTML site map and an XML site map? Visit Web sites for three different popular brands. Identify what you think are elements of good design based on what you read in this section. Did you see any elements of bad design? If so, how do you think those elements could be improved? When writing for the Web, why are descriptive titles better than titles that play on words? Why does Web copy need to be easy to read? Visit a search engine and find some examples of PPC advertisement copy. Evaluate the different types of copy and how they are written. Do you think they are effective for the keyword used? Find an example of one that may not be effective. Indicate how you would rewrite the copy so that it would perform better. Why should users dictate your content? List some ways that users’ needs determine the content. For some real online copywriting practice, choose an article in a magazine or newspaper and rewrite it for an Internet audience.