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Read “Gazing at the Crystal Ball” on pages110 – 111 and discuss the following qu
Read “Gazing at the Crystal Ball” on pages110 – 111 and discuss the following questions. What level of reliance should firms place on demand forecasting and supply chain management technologies? Why? Have you observed situations in your work or organizations you know well where DF or SCM technologies have been used? How effective are they? How can you guard against extremes or misinterpretations?

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