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Select one of the theories below: Agenda-setting theory Diffusion of innovations
Select one of the theories below: Agenda-setting theory Diffusion of innovations theory Elaboration Likelihood Model Framing Theory Inoculation theory Spiral of Silence Theory Uses and Gratification Theory Upward Flow Theory Two-step Flow Theory Read about your selected theory from the course text (Ch. 4) and from two outside sources. Provide a definition of the theory in your own words. Explain how this theory is useful in strategic communication programs and campaigns. Discuss how you can use this theory effectively in strategic communication work. Discuss the implications of this theory as a foundation for public relations and strategic communication. Provide a reflection of the sources you used to help you learn about this theory. What did you learn from the sources and how did they help you understand this theory? Book Citation - Bernays, E. L. (2015). Crystallizing Public Opinion. Open Road Integrated Media, Inc.. https://online.vitalsource.com/books/9781497698802

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