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Topic 8 DQ 1 Marigold Dairy Corporation sells milk products, including powdered
Topic 8 DQ 1 Marigold Dairy Corporation sells milk products, including powdered milk formula for infants. Marigold hopes to increase sales of its powdered milk formula in Liberia and other African nations where mothers are often malnourished due to drought and civil war. Doctors generally favor breastfeeding as beneficial to mothers (it helps the uterus return to normal size), to babies (it is nutritious and strengthens the bonds between the infant and the mother), and to families (it is inexpensive). Marigold’s marketing plan stresses the good nutrition of its formula and the convenience to parents of using it, including not having to breastfeed. You are the Senior Vice President of Marketing for Marigold. How would a rights theorist evaluate this marketing plan? What are the rights of the parties involved? How would a utilitarian evaluate this marketing plan? What factors would a profit maximizer consider in evaluating this marketing plan? Support your positions and provide citations for all outside sources used to develop and defend your position. Your follow-up discussion should challenge your classmates’ findings and defend your own position. Follow-up discussions to classmates’ initial responses should integrate course theories with a practical application of the subject; offer a personal observation or experience; reference real-world examples, current events; or present current research on the topic that encourage further discussion and ongoing dialogue with other students and the instructor in the class. Please write a response to the following discussion post from a student. A company's products and commodities are marketed to raise recognition and generate money. Many businesses have this as their primary objective. Identifying business opportunities and gaps to enhance the organization's value is a vital part of this process. For example, suppose a company determines that the community needs water transportation from the rivers to the town center and that this is a commercial gap that should be filled (Ramboarisata & Gendron, 2019). The company's profitability will almost certainly be boosted due to this decision. Is the purpose of this study to investigate companies' motives and their company concepts? Marigold Diary Corporation is the subject of this investigation. Concerning the question's situation, it's essential to figure out how to promote a powdered milk formula best. Marigold is marketing their formula by expressing that its nutritional value is better than the mother's milk due to nutrition factors of the mothers and that its more convenient than breast feeding. Since African women are typically malnourished owing to civil conflicts and drought, the marketing department of Marigold believes and concentrates on the greater nutritional worth of their formula than conventional breast milk. The company claims that mothers and parents alike will be able to get their hands on the business's pre-packaged formular, allowing them to avoid the difficulty of breastfeeding their children regularly (Rahman, 2018). As a result, the whole family's economic situation will improve, and society will benefit due to time saved by the mother. Marigold also implies that purchasing the formula is affordable. Marigold, a firm that makes powdered milk formula for infants, would have my enthusiastic support as the senior vice president of marketing. I would have looked at both the corporation and society as a whole before making any decision. I have no problem persuading parents to use our infant formula because of the above mentioned marketing technique, which cannot be termed immoral. I do not see that Marigold is unethical, but as the Vice President I would focus on the nutrients factor for building a stronger family and community and not as the conventions. The community's well-being is also taken into consideration. It aims to raise money for the charity while helping starving women and children. Breastfeeding has many benefits for moms, but these ladies cannot do so with their children (Ramboarisata & Gendron, 2019). They reside in an area that has a history of economic deprivation. As a result, they cannot give their offspring the required nutrition. Many of them will be able to buy this milk formula since it is reasonably priced. This model would be viewed with disapproval by a right theorist. This is because they are committed to do right thing no matter the circumstances. Breastfeeding a child naturally has several advantages for both mother and child. This eliminates the need for milk formula. Regardless of the circumstances, a right theorist would choose to do the right thing. Instead, utilitarian believes in moral values such as a society of contentment and the well-being of the society as a whole (Blair, 2022). This would be a strong marketing plan for Marigold but utilitarian stresses the importance of making decisions that benefit the whole community. It's a choice that a utilitarian would support to purchase baby milk formula. A company's profit should be maximized according to profit maximizers. If the target demographic adopts the marketing approach, the firm Marigold will benefit from maximum profitability. Children and their mothers both enjoy a sense of well-being and contentment. A profit maximizer is all about growing the bottom line when it comes to profitability. Therefore, they are more likely to choose that attempt to improve the company's performance (Ramboarisata & Gendron, 2019). Since the company has found a market for its goods, this business strategy will bring in more money. When it comes down to making the most money, the milk formula is likely to be sold rather than kept on hand. As a result, profit maximizers concentrate on what is best for the company. Blair, R.A. (2022). Committed to Rights: UN Human Rights Treaties and Legal Paths for Commitment and Compliance. By Audrey L. Comstock. Cambridge: Cambridge Press, 2021. 229p.$110.00 cloth. Perspectives on Politics, 20(1), 284-286. Retrieved from https://doi.org/10.1017/s1537592722000020 Rahman, S. (2018). Changing Sustainability Norms through Communication Processes: The Emergence of the Business and Human Rights Regime as Transnational Law. By Karin Buhmann. Cheltenham, UK; Northampton, MA: Edward Elgar Publishing, 2017, Pp. xxiii, 384. ISBN: 97-1-78643-164-6. US$160.00; International Journal of Legal Information, 46 (3), 196-198. https://doi.org/10.1017/jli.2018.34 Ramboarisata, L & Gendron, C (2019). Beyond moral righteousness: The challenges of non-utilitarian ethics, CSR, and sustainability education. The international Journal of Management Education, 17(3), 100321. Https://doi.org/10.1016/j.ijme.2019.100321.

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