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Each team prepares an 8-min presentation on one particular pricing strategy. The
Each team prepares an 8-min presentation on one particular pricing strategy. The presentation will be followed by 5 minutes of Q/A. I assigned a particular pricing model to each team. Each team deals with a different strategy - team 1 goes for strategy 1 (ad supported), team 2 goes for strategy 2 (bundled), etc. In your presentation you must depict 3 elements: Describe the focus/core/essence of this pricing model. Identify advantages and risks associated with this model. Give 1 example of a company that adopts this model and explain why it is working/not working - be very specific, provide details. Consider how you are going to make this presentation somehow interactive - you want your colleagues to pay attention to you and remember about the core message. You also want them to be able to distinguish the pricing presentation you describe from any other they may know. You decide how to split the task between team members, but every team member must contribute to in-class presentation (be present on that day and have an active part). One person from the team must upload presentation slides or any other visuals you will use, to Canvas BEFORE the deadline set in Canvas. There is one deadline for ALL teams. Suggestions for preparing and delivering a good presentation: Meet with your team much ahead of time, establish collaboration rules (within team charter), select pricing strategy and get approval from the instructor, so that you work on a piece that is interesting to you. Start from basic information to lay context, then develop more sophisticated understanding of the particular pricing strategy. Your goal is to be so clear about this strategy that any student in the class listening to you will be able to decide if they want to follow it with their own company, and they will be able to state a difference between the strategy you are presenting, and all others. It is better to have fewer examples but described in more detail, than too many that you will just briefly mention. Remember that the presentation must have a clear structure and flow. Since the topic is on pricing, I want to see some numbers - show us how this pricing strategy work - how to set price levels, how to profit from it etc. These are the dates for pricing presentations given in class by particular teams: 23 May: teams 1,2,3,4,5, 24 May: teams 6,7,8,9,10. And here you get the introductory definition of the pricing strategies: Ad Supported: give it away for free, make money on the ads Bundled: free product, bundled with paid services “Freemium:”, free base product with paid upgrades, transaction support Cost-Based: retail, multiple actors in manufacturing to sales process Value Based: price based on benefits or outcome Portfolio Pricing: multiproduct solution pricing Tiered or Volume Based: quantity or buyer price discrimination Market Pricing: real-time pricing based on supply and demand imbalances Feature Pricing: basic version of product upgraded with feature packages Razor & Blade Pricing: reusable base product (cheap) with consumable component This assignment verifies not only your knowledge of a particular pricing strategy but also prepares you for the Live Challenge, in terms of presentation delivery and teamwork. NOTE: If you do not follow the assignment requirements/guidelines/description (e.g. presentation duration, deadline for slide deck submission, attendance for presentation), you risk getting point deduction, to the instructor's discretion.

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