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Marketing Plan: Situation Analysis & New Product Development Pretend you are int
Marketing Plan: Situation Analysis & New Product Development Pretend you are introducing a new product in the same category as your Step One research. Using the CityU Library: Conduct a study of its consumer target market to include demographics, geographics, and psychographics. Be sure to take into account the target market of competing products, finding a niche for yours. Identify your points of difference and positioning strategy. Analyze relevant category trends. Analyze consumer trends. Perform an environmental analysis including both a SWOT & PEST. This project requires an understanding of the online library database system. The CityU Library and Course Librarian (see Faculty Information tab for contact information) is available to help you find credible source

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