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-Why is it especially important in marketing and sales messages to avoid implyin
-Why is it especially important in marketing and sales messages to avoid implying offers or promises you cannot fulfill? Must cite below book atleast once plus any other resources you want. (H) Business Communication Today Courtland L. Bovee and John V. Thill, 2016 Pearson ISBN.13: 978-0-133-86755-8

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