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For this analysis, after reading the article, write a case study paper to explai
For this analysis, after reading the article, write a case study paper to explain and analyze how Emerald Publishing uses customer acquisition in terms of its Customer Relationship Management. You'll want to specifically research these questions and provide detailed answers for each: What is the central theme and synopsis of the article? What are the key customer acquisition goals mentioned in the article? What sales promotion tactics were used? How were they used? What tools were used? How were they used? What type of social media strategies are outlined in the article? What do you believe was the significance of the strategies mentioned in the article to acquire new customers? What challenges did the article pose with these strategies? What are two key takeaways about customer acquisition in general, did you learn from this article? What recommendations do you have for future customer acquisition attempts for Emerald Publishing? Case study papers should be four to five pages in length. These papers should have a title page and references page. However, those pages do not count towards the minimum. A minimum of two references from the article are expected to be included.

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