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Instructions: · In the article by W Douglas Evans, How social marketing
Instructions: · In the article by W Douglas Evans, How social marketing works in health care, (2006) the author argues for commercial strategies for influencing consumer in public health. Write about the four areas below (all 4 must be discussed clearly in your paper to get full credit): o (1) summarize the article (this should be done in one paragraph); o (2) do you agree with the author’s points – if so why, if not why (this should be done in two paragraphs); o (3) discuss the challenges of how and why health behavior does not occur in social marketing strategies (this should be done in one paragraph); and, o (4) incorporate the public health core competencies in your essay (see below). · Please refer to extra credit rubric for further details – that is how I will grade the extra credit assignment. Below is a partial list of items from the rubric: o The paper must have one-inch margins, font style should be Times, font size 12, and double spaced. o Make sure all citations are APA format. o The length of the paper needs to be 2 full pages. o Your paper needs to be uploaded as a Word document. Class Public Health Core Competency for this course. H. Human Health: Students should have an introduction to the underlying science of human health and disease including opportunities for promoting and protecting health across the life course Understand Science of Human Health and Disease Understand Health Promotion Understand Science of Human Health and Disease

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