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Market segmentation means that offers are tailored to specific target groups. Th
Market segmentation means that offers are tailored to specific target groups. The firm runs into fairness issues if differences in perceived value among offers are minimal compared to price differences. In versioning, the firm makes a high-quality product, version A, and sets a high price for one market segment. The firm also degrades this product to produce version B. It offers version B for a lower price to a different segment of customers. Is there an ethical issue here? For the discussion this week, do you agree or disagree that market segmentation raises serious ethical issues? Why or why not? Be sure to support your answer with examples. As the maximum length of your post should not exceed 200 words, be sure to be concise and to the point. As always, cite, in current APA format, any sources you use. The goal in any marketing assignment in this course is to be succinct and to the point. Think newspaper article and not magazine feature article. Check back in a few days and comment on at least two of your classmates' postings. Post your responses and comments in a timely manner in order to offer your classmates sufficient opportunity to respond. Review the discussion rubric for detailed grading requirements.

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