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Research a PR crisis that happened in the past 5 years so you’re familiar with t
Research a PR crisis that happened in the past 5 years so you're familiar with the organization and the problem. Complete the following: Provide a brief overview of the incident and any relative links to news articles. Identify the key publics. Discuss the organization's response strategy -- how did they respond to each of their key publics? Discuss your opinion of the case. Did the organization handle the problem effectively? What should they have done differently?

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