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You will be writing a reply to two of my peers for a discussion post for my MKT-
You will be writing a reply to two of my peers for a discussion post for my MKT-265 Social Media Marketing and Communication class. This paper will be written per the grading rubric and guidelines: (These are two individual responses to each of my peers) I have uploaded my post because as the instructions indicate below you will be comparing my post to the posts by my peers. My Post to Reference For Comparison.pdf Please see attached Peer A and Peer B to respond to. Peer A and Peer B to respond to.pdf When you respond to your peers, discuss any similarities or differences among the marketing campaigns used to successfully reinvent the brands they analyzed and your own example. Were there any that surprised you? What trends do you notice regarding the use of social media in reinventing a brand and the company's success? Were the strategies integrated effectively to create a cohesive marketing strategy, in your opinion? Explain. These posts were written per the following instructions below: Writing Prompt: (Read this first: Five Marketing Lessons from Old Spice article: https://www.inc.com/articles/201108/5-marketing-lessons-from-old-spice.html ) Read the Five Marketing Lessons from Old Spice article, which discusses Old Spice's relaunch of its brand in a "spicy" 2010 campaign starring Isaiah Mustafa. It also had a huge social media and internet component that engaged consumers to interact with the "Old Spice man" through contests, blogs, and messaging. Sales rose 55%. While slightly dated, this is an excellent example of how a brand makeover can be highly successful. Your task is to find a campaign that followed a similar brand makeover strategy. What elements do you think were most effective in reaching the target audience? How did the company integrate these elements into marketing campaigns to create a cohesive marketing strategy? Note: To complete this initial post, it may be helpful to analyze the advertisers of a large event such as the Super Bowl, the Oscars, the World Series, or the Country Music Awards. This assignment will be graded using the Following Rubric. Make sure to address all fields. Grading Rubric.pdf Provide specific examples that provide context to your key points and be concise, clear and sophisticated. You may use additional sources but be sure to include them in the references as citations in APA 7th edition format. Use proper citation methods when referencing scholarly or popular sources. When citing information from the course materials be sure to reference the page number or paragraph number. ----------------------------------------------------------------------------------------- Your submission should be a word document with 12-point Times New Roman font, double spacing, and one-inch margins. Sources should be cited according to APA style. Be sure to follow the discussion guidelines and grading rubric. It is very important that this discussion post scores an Exemplary grade. Feel free to deliver early to allow time for revisions if needed. THIS WORK MUST BE 100% ORIGNAL! A PREVIOUS WRITER ON HERE PLAGIARIZED AND I WAS NEARLY EXPELLED.

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