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The mini case is NOT a complete written case study, it is required to answer the
The mini case is NOT a complete written case study, it is required to answer the study questions that accompany case along with the four requirements below questions. I need to apply the concepts/analytical tools professor teaches. Below are the requirements for the mini case submission: What are the different type(s) of online content affecting the customer journey? What kinds of motives drive people to create online content? What does the typical customer journey look like in the hoteling industry? How can each type of online content affect value creation on the customer journey? Some Hints to on Preparing Cases Skim the case first What are the broad issues? Are there data appendices to consider? Reread the case carefully. Make margin notes. What are the key problems in the case? Make a list. What do the study questions ask? Prioritize these problems. Develop a set of recommendations Evaluate your recommendations vs. alternatives. Discuss your analysis with others in the class. Formation Use headers/sub headers in report Use point form when appropriate, remember business writing is to be concise and to the point, no fluff. Double spaced, 12-point font No more than 5-7 pages PDF file format accepted to drop box only APA format, if you did not write it, cite it.

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