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Background
Learning Goal: I'm working on a management case study and need an explanation and answer to help me learn. Please review the case Endeavor: Miami Heats Up ( Attached) Sample answer (Attached) Please DO NOT copy from that and only use it as a reference for the structure. Question: The analysis must be written in the form of a memo to the organization’s leadership (date, receiver: Endeavor, and sender: you, Subject: Memo). Focus strictly on the points in the outline. Get information that is relevant to the points from the case. Outline Executive Summary (100 words) Write Brief summary of strategic issues (only questions or dilemmas) or the problems, contexts, and recommendations. A summary is like an abstract; it is very short and makes broad points rather than providing details. Look for an example of an executive summary in any public organization/nonprofit report. Google can also give you ideas about an executive summary. Summaries are written after all the other works are completed. Background 1. Endeavor’s mission, strategies, and activities 2. Endeavor stakeholders and interests 3. Description of the problems face by the organization and the causes, and the major strategic issues (questions, opportunities, challenges/threats) if any. Contexts Describe conditions or contexts (internal or external) in which the decision must be made. Contexts affect organizational decision-making and performance. Being aware of the contexts can help with sound planning. Use contexts that are relevant to the problem(s) and issues in the case. Recommendations Propose to open an Endeavor affiliate in Miami. Provide rationale. Explain different potential implications (at least, consider the issues to explain the implications), how to implement the decision of opening, and how to address in the planning negative potential implications. N.B. For a more effective communication, use the following pronouns and possessive adjectives Use I for what you propose. Use we or our for information you and the receiver know. Use you or your for the person who can make decisions. Please apply APA style properly.

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