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Think about a role of motivation in marketing and consumer behavior.
Learning Goal: I'm working on a marketing discussion question and need an explanation and answer to help me learn. Think about a role of motivation in marketing and consumer behavior. What is motivation in marketing contexts? Why is motivation important in consumer behavior? Give one or two real world examples that well-reflect the important role of motivation in marketing activities (e.g., advertising, sales, digital marketing, branding, packaging, etc.).

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